Where it's used in the buying journey
Walnut is primarily used by marketing teams at top-of-funnel buying stages like awareness, consideration, and qualification.
TestBox is primarily used by sales teams to cater to demo-averse buyers, qualify leads, demo your live product on a sales call, and/or create sandboxes/POCs after a demo.
How it works
Use a browser extension to capture screenshots of your product, then tie those screenshots together to create a click-through tour of your product.
TestBox sits on top of a live account of your product. Each account is preconfigured with realistic data and functional integrations, allowing you to demonstrate/share a robust and fully functional version of your product.
Implementation
Tours can be created with no engineering help using Walnut's browser extension.
Initial implementation of TestBox takes approximately 45 days, with 99% of the work done by the TestBox team.
Maintenance after product changes
When your product changes, tours need to be recaptured and rebuilt so they reflect your up-to-date product.
Because TestBox sits on top of your live product, changes to your product automatically show up in TestBox as soon as they're live; no ongoing maintenance is required.
Adding data
Walnut will show whatever data was displayed when you captured screenshots of your product. Any PII that was captured must be edited, and any data edits must be done manually.
TestBox creates custom dataset templates for your team during the implementation phase. After that, data is generated using GPT-4 and added to your product by TestBox during account setup. This ensures you have robust, PII-free data in every demo environment and sandbox.
Personalization
Individual tours must be created to personalize tours for different leads, personas, industries, or verticals.
TestBox can create custom datasets and feature sets for different personas, industries, and/or verticals during implementation. Then, AEs can select the appropriate data and feature sets before demoing or sharing a sandbox.
Integrations
Salesforce, HubSpot, Slack, Highspot
Out-of-the-box integrations include Salesforce, HubSpot, Marketo, and Slack. TestBox can also build any custom integrations you need during the implementation phase.